When it comes to keyword bids in Google Ads, there are certain user characteristics that cannot be used as a basis for bid adjustment. Knowing which characteristics are off-limits can help you decide which strategies to use when managing your Google Ads campaigns. This article will discuss which user characteristics may not be used to change keyword bids in Google Ads.
What User Characteristics Cannot be Used to Change Keyword Bids?
Google Ads does not allow advertisers to target or adjust bids on the basis of certain user characteristics, such as age, gender, marital status, race, color, ethnicity, religion, disability, or sexual orientation. This limitation is in place to protect users from being discriminated against or targeted in a way that is not appropriate.
Advertisers are also prohibited from using personal information, such as name, address, phone number, or email, as a basis for bid adjustment. This limitation is in place to ensure user privacy and security.
Understanding Google Ads’ Limitations on Keyword Bidding
Google Ads has certain limitations on keyword bidding that advertisers must abide by. These limitations are designed to protect users from discrimination and to ensure user privacy and security. Advertisers must adhere to the rules set forth by Google Ads and not use certain user characteristics as a basis for bid adjustment.
Google Ads does allow advertisers to use some user characteristics to adjust bids, such as location, language, and device type. Advertisers can also use demographic information, such as age and gender, to target specific audiences. It is important to understand Google Ads’ limitations on keyword bidding and use the available targeting options to their fullest potential.
When it comes to keyword bids in Google Ads, there are certain user characteristics that may not be used as a basis for bid adjustment. Knowing which characteristics are off-limits can help you decide which strategies to use when managing your Google Ads campaigns. Google Ads does allow advertisers to use some user characteristics to adjust bids, such as location, language, and device type. Advertisers must adhere to the rules set forth by Google Ads and not use certain user characteristics as a basis for bid adjustment.
When using Google Ads to target potential customers, keyword bidding is an important tactic of many successful campaigns. Understanding user characteristics is an important part of determining which keywords to bid on and how much to spend. However, there are certain characteristics that cannot be used to adjust bids.
When using Google Ads, advertisers may not use the following user characteristics to adjust keyword bids: age, gender, race/ethnicity, sexual orientation, disability, political opinion, or religious belief. These characteristics are considered to be protected categories and Google does not allow for pay-per-click advertising campaigns to target based on them.
Google Ads offers other ways to differentiate and refine keyword bids. Demographic characteristics such as location, language, and device type can be used to adjust keyword bids. Advertisers can also use different bidding strategies and ad formats to reach their desired customers.
When creating a Google Ads campaign, advertisers must be aware of which user characteristics can and cannot be used to adjust their keyword bidding strategies. The use of any protected categories in keyword bidding is prohibited by Google. Knowing which characteristics do not qualify as bid modifiers will help advertisers to ensure their campaigns abide by Google’s policies.
