In today’s digital world, owning your media assets is crucial to building a successful online presence. Whether you are a small business owner, a startup founder, or a seasoned marketer, your digital empire depends on your ability to create and manage essential owned media assets. These assets are the foundation of your digital marketing strategy from your website, social media profiles, email list, blog, and mobile app. They are the channels through which you communicate with your audience, build brand awareness, and drive conversions.
This article will explore the essential owned media assets that every company needs to build a thriving digital empire.
Owned media assets your company needs
1) Website: The cornerstone of your digital empire
Your website is the foundation of your digital empire. It is the first place people go to learn about your business, products, and services. It is where you showcase your brand, build trust, and ultimately convert visitors into customers. Therefore, your website should be optimized for search engines and conversions, with clear messaging, engaging visuals, and a user-friendly interface.
To optimize your website for search engines, use relevant keywords in your content, meta tags, and URLs. Use header tags to structure your content and make it easier for search engines to crawl. Optimize your images with alt tags and compress them to improve page load speed. Finally, make sure your website is mobile-friendly and has a fast load time. These factors are essential for ranking high in search engine results pages (SERPs).
To optimize your website for conversions, make sure you have clear calls-to-action (CTAs) throughout your website. Use compelling copy and visuals to guide visitors toward taking the desired action, whether filling out a form, making a purchase, or contacting you. In addition, make sure your website is easy to navigate and has a clean design that aligns with your brand.
Secure your website using an SSL certificate and do regular backups. This is crucial for protecting your data and your visitors’ information. A web design Philippines provider can help you with the technical aspect of web development.
2) Blog: Creating a content hub for your audience
Your blog is a crucial owned media asset that can help you attract and engage your audience. It is a platform for sharing valuable content, building thought leadership, and driving traffic to your website. A well-written and well-optimized blog can also help you rank higher in search engine results pages (SERPs) for relevant keywords.
Identify your target audience and their pain points to create a successful blog. Use this information to come up with topics that are relevant and valuable to them. Next, make sure your blog posts are well-written, informative, and engaging. Use headers, bullet points, and images to make your content easy to read and digest.
To optimize your blog for search engines, make sure you use relevant keywords in your content, meta tags, and URLs. Use header tags to structure your content and make it easier for search engines to crawl. Link to other relevant content on your website and other authoritative websites. This helps establish your blog as a credible source of information and improve your search engine rankings.
Put a clear and visible call-to-action (CTA) that encourages readers to take the desired action, whether signing up for your email list or contacting you for more information.
3) Email list: Building a loyal following
Your email list is a valuable owned media asset that can help you build a loyal following and drive conversions. It is a direct channel to your audience, allowing you to communicate regularly and provide valuable content and offers.
To build your email list, create a lead magnet or incentive encouraging people to sign up. This could be a free e-book, a discount code, or an exclusive offer. Next, ensure your sign-up form is visible and easy to fill out. Finally, use social proof, such as testimonials or subscriber counts, to encourage people to sign up.
To keep your email subscribers engaged, send them valuable content regularly. This could be a newsletter, blog post updates, or exclusive offers. Segment your email list based on their interests and behavior to ensure your content is relevant and personalized.
Make sure your emails have a clear and visible call-to-action (CTA) that encourages subscribers to take the desired action, whether purchasing or visiting your website.
4) Social media profiles: Amplifying your message
Social media is a powerful owned media asset that can help you amplify your message and reach a wider audience. It is a platform for building brand awareness, engaging with your audience, and driving traffic to your website.
To create a successful social media presence, start by identifying the most relevant platforms for your audience. This could be Facebook, Instagram, Twitter, LinkedIn, or others. Make sure your profiles are complete and optimized, with a clear description, profile picture, and cover photo.
To engage your audience on social media, post valuable content regularly. This could be blog posts, videos, images, or infographics. Use hashtags to make your content more discoverable and engage with your followers by responding to their comments and messages.
Don’t forget to track your social media metrics to measure your success. This could include follower counts, engagement rates, website traffic, and conversions.
5) Mobile app: Reaching a new audience
Mobile applications are a great way to reach a new audience and build thought leadership. It is a platform for sharing valuable content in a convenient and easy-to-consume format. First, identify your target audience and their interests to create a successful mobile app. Next, use this information to come up with features that are relevant and valuable to them. A mobile app developer in the Philippines can help in this undertaking, being adept in app features and functions. Finally, invest in quality development and design to ensure your app is professional and engaging.
Share your app on your website and social media profiles to promote it. Encourage your followers to download and leave reviews on App Store and Google Play platforms. Consider collaborating with other app developers or influencers in your niche to reach a wider audience.
Also, track your app metrics, such as downloads, active users, and reviews. Use this information to improve your content and grow your audience. Then, keep updating your app to fix bugs and add new features to engage your audience.
Creating a cohesive digital strategy
Building a digital empire takes time, effort, and a commitment to creating valuable content and engaging with your audience. By focusing on your owned media assets, you can create a strong foundation for your digital marketing strategy and build lasting customer relationships.
Combining it and creating a cohesive digital strategy can build a thriving digital empire that drives traffic, conversions, and long-term success.
